ADVERTISING RESOURCES

AD*ACCESS

http://scriptorium.lib.duke.edu/adaccess/

Enjoy Duke's free online archives of over 7,000 North American print ads published between 1911 and 1955. Browse the ads by subject or date, search by keyword and trace the development of major campaigns. During 1943-1945, the US government begged citizens to curtail personal spending in an anti-inflation campaign. Slogan: "Use it up...Wear it out...Make it do...Or do without."

(October 2003)

AD AGE REPORTS ON THE LEADERS

Leading National Advertisers

http://www.adage.com/news.cms?newsId=38056

See profiles of the top 100 US advertisers, showing where they spend their media dollars and on what brands. Agencies and media buying personnel are noted. The 2003 report shows that overall ad spending ticked up 2.4% in 2002 vs. 2001. Network radio led the field with a 15.8% gain. The Internet trailed with a 11.9% loss.

Leading Media Companies
http://www.adage.com/news.cms?newsId=38514

A quick look at the 100 largest ad-supported US media companies. Download the free 4-page PDF at the link above. Cable TV revenues among the top 100 media companies grew 10.3% in 2002, outpacing the average 6.3% advance. In 2003, Spanish-language TV is galloping ahead with a 26.7% increase in ad spending through May. Consumer magazines are enjoying 10.3% ad growth, but trade magazines trail with a 4.9% decline.

ADFORUM LINKS YOU TO 16,155 AGENCIES WORLDWIDE

http://www.adforum.com/
"The leading portal to the advertising, marketing and communications industry." Detailed information on advertising agencies, including client rosters, creative portfolios and bios of key personnel. Search the large creative library by type of ad, country of production, business sector, agency, client and production company. Directory of Internet advertising resources, plus lists of festivals and awards. View the site in English, French, German or Spanish. Some features require registration, which is brief and free.

(May 2001)

THE ADVERTISING SHOW

http://www.theadvertisingshow.com

"America's only weekly radio program focusing on advertising, media, marketing, sales and customer relations." Airs Saturdays on select stations nationwide. Recent guests include Bob Garfield, Jerry Della Femina and Donny Deutsch. Listen to past shows for free at the website.

(February 2004)

ADVERTISING SLOGANS

http://www.tvacres.com/advertising_slogans.htm
Dozens of slogans for popular American products. For long-lived products like Coke and Pepsi ("More Bounce to the Ounce"), see how their pitches evolved over time. Also on this site, a table of celebrity product endorsements and links to other ad archives.

(December 2002)

(February 2003)

ALL COMMUNITIES ADVERTISING SERVICE

http://www.indypressny.org/allcas/index.shtml
This project of the nonprofit Independent Press Association connects advertisers with New York's ethnic and community press. The 75 newspapers represented have a combined circulation of 1.2 million. Half are in languages other than English. In its first four months, AllCAS says it managed over $140,000 in accounts for its clients. It lets advertisers buy multiple papers with one order, and traffics all the insertion orders and invoices. AllCAS is particularly proud of its placements for the September 11th Fund and the charity Safe Horizon.

"Connecting Large Advertisers and Ethnic Newspapers," The New York Times, 5/22/02

(June 2002)

HISPANIC YEARBOOK

http://www.hispanicyearbook.com/

Now that Hispanics have become the leading minority in America, this bilingual site is especially valuable. Search free directories of Hispanic publications, organizations, companies, TV stations and radio stations.

See also "Hispanics Now Largest Minority, Census Shows," The New York Times, 1/21/03
http://www.nytimes.com/2003/01/22/national/22CENS.html

(February 2003)

WORLD FEDERATION OF ADVERTISERS

http://www.wfanet.org/

WFA is "the only global organization representing the common interests of advertisers." It supports free and legitimate commercial communication guided by responsible self-regulation, and it helps marketers maximize the effectiveness of their promotions. WFA's site provides extensive background on advertising self-regulation and links to related organizations. News briefs note important media developments around the world.

(January 2004, revised June 2004)