DIRECT MARKETING RESOURCES

ANTHRAX ADVICE FOR PUBLISHERS AND MARKETERS

The Direct Marketing Association provides advice about direct mail creative, magazine packaging, and signs of suspicious mail:

Suggestions to Address Security Issues in Direct Mail Campaigns
DMA Follow Up Suggestions on Mail Security
(November 2001)

DBFINDER FINDS MAILING LISTS FAST

http://www.dbfinder.com/index.html

Do the brief registration, then search this comprehensive directory of 3,000 mailing lists. Large lists with over half a million names are emphasized. Many lists have email addresses and/or phone numbers. A great research tool, maintained by Conrad Direct.

(December 2001)

DIRECTCREATIVE

http://www.directcreative.com/index.html

Direct response resource site from copywriter Dean Rieck. Free advice on boosting response to mail, TV and radio promotions. Great list of offers to try at http://www.directcreative.com/mroffers.html

Dean's quote collection is a nice bonus... "Advertising in the final analysis should be news. If it is not news it is worthless." - Adolph S. Ochs

(March 2003)

TELEMARKETING REGULATIONS: GUIDES

Telemarketers, says Noreen Kaminski of DialAmerica Marketing, have adjusted to the federal regulations governing calling hours, disclosures and the like, but keeping up with the swelling body of state laws is a challenge. The Direct Marketing Association provides updated summaries of federal and state regulations for marketers' convenience. Click these links:
Telephone Consumer Protection Act (TCPA)
The FTC Rules that Govern Telemarketing
State Do Not Call Lists

"Beyond Compliance," DMA Circulation Council Newsletter, Winter 2001

(March 2001)

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